Home » Mindmapping China: Language, Discourse and Advertising in China by Jeanne Boden
Mindmapping China: Language, Discourse and Advertising in China Jeanne Boden

Mindmapping China: Language, Discourse and Advertising in China

Jeanne Boden

Published April 13th 2010
ISBN : 9789054876908
Paperback
228 pages
Enter the sum

 About the Book 

Providing a concise overview of the structure of the Chinese language, this guide is designed to help western marketers in China with translation problems in advertising campaigns. Showing that language in China is more than simply communication—itMoreProviding a concise overview of the structure of the Chinese language, this guide is designed to help western marketers in China with translation problems in advertising campaigns. Showing that language in China is more than simply communication—it also imbeds cultural rules—the discussion points out ways this difference is ignored by outsiders. Written by an expert who bridges the gap between age-old Chinese cultural patterns and todays business practices, this book is an invaluable tool for everyone who does business in China.