Home » The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium by Tim Mazzarol
The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium Tim Mazzarol

The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium

Tim Mazzarol

Published August 1st 2002
ISBN : 9781840643299
Hardcover
144 pages
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 About the Book 

The economic and social impact of international education is substantial with many educational institutions now dependent on the recruitment of overseas students for their survival. The authors of The Global Market for Higher Education discuss thisMoreThe economic and social impact of international education is substantial with many educational institutions now dependent on the recruitment of overseas students for their survival. The authors of The Global Market for Higher Education discuss this industry from a strategic and services marketing perspective and suggest a model to explain how to obtain and maintain a competitive advantage. The book draws on more than ten years of research with students and educational institutions in a number of countries, using both secondary and primary data to develop the model. The results presented suggest that an institutions internal resources are key determinants of its appropriate strategy. The authors also suggest that decision makers and education marketers take account of the appropriate market literature when developing international plans and considering new international markets.This book will prove a valuable contribution to the literature and resources for academics and students, university and college administrators, government officials and policy makers focused on higher education as well as recruitment and marketing offices of higher education institutions themselves.